Wholesale Privacy Policy


Since 2012, Boho Australia has been dressing women with beautiful, feminine clothing that inspires confidence. Our flowy fabrics, bohemian details, and carefree spirit are designed to make you feel your best. Primrose, our sister label, offers a fitted take on boho fashion, with timeless pieces and exclusive prints perfect for work or play.

Whether you’re a retailer seeking unique wholesale options or a shopper looking for that special outfit, we’re committed to both exceptional products and protecting your privacy. We collect and use your information responsibly to provide the best possible service. Your use of our websites and purchases are governed by our comprehensive Privacy Policy.

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Boho Australia and Primrose are committed to protecting your privacy. We collect and use your information lawfully and responsibly.

Information We Collect

We may collect the following information to better serve you:

  • Name
  • Address
  • Phone Number
  • Email Address
  • Payment Information (credit/debit cards or bank details)

This information is used to:

  • Process orders
  • Respond to inquiries
  • Deliver newsletters or catalogs (if requested)
  • Provide exceptional service
  • Conduct marketing and promotional activities related to our products and services

Your Consent

We will not send marketing emails without your consent. You may opt-out of future marketing communications at any time.

Data Security

Your information is stored securely on our internal systems. We will never collect sensitive information without your explicit consent. We prioritize data accuracy. Please inform us immediately of any inaccuracies for prompt correction.

Your personal information is protected in accordance with our internal security policy and applicable laws. We will not transfer or sell your information.

Website Security

Our site employs safeguards to protect collected information from unauthorized access. We implement physical, electronic, and managerial procedures to ensure your privacy.

Contact Us

For privacy-related questions, please email: [email protected]

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