Since 2012, Boho Australia has been dressing amazing women like you! Think breezy fabrics, feminine flair, and designs with a touch of the unexpected – that’s our signature style. Boho clothes & dresses are made to make you feel beautiful and confident, with a carefree bohemian spirit woven into every piece.

But Boho Australia is more than just a women clothing wholesaler. We’re a Sydney-based brand offering unique dresses and clothes that are perfect for retailers looking to double their sales! We’re also a supportive online community that listens to you, shares love, and encourages happiness. In other words, we’re all about building positive connections within the fashion world!

Primrose the label was born out of the desire to offer our customers a more fitted approach to Boho. At Primrose we offer pieces that will take you from the office to the beach and for weekend brunch. We have a timeless collection of basics and carefully chosen exclusive prints which will make you stand out from the crowd, while also being on trend.

Ready to express your individuality? Explore our online store for a treasure trove of wholesale wonders: